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theTITLE AGENCY · Title & escrow · 2026

theTITLE AGENCY

A bold, monochrome, industry differentiating identity for TITLE & escrow.

454

Active users

Source: Google Analytics snapshot, Oct 2025 – Sep 2026

398

First-time visitors

Source: Google Analytics snapshot, Oct 2025 – Sep 2026

158

Visits from Google search

Source: Google Analytics snapshot, Oct 2025 – Sep 2026

383

Meet the Team page views (7.4% bounce)

Source: Google Analytics snapshot, Oct 2025 – Sep 2026

85

Education Center views

Source: Google Analytics snapshot, Oct 2025 – Sep 2026

14

Live buyer & seller checklists

Source: Site content at launch

The challenge

The Title Agency needed one clear, consistent presence across print, social, and the web for a Phoenix title and escrow team.

What we made

Build a system. A monochrome palette, a circular TA combination mark, and typography-led layouts. Carry it everywhere. The same system runs through the brochure, social creative, merchandise, and the website. Teach, don't just sell. The website's Education Center gives buyers, sellers, agents, and lenders guides and checklists for every step.

  • Brand Identity
  • Website Design
  • Brochure Design
  • Social Creative

TITLE & ESCROW·PHOENIX, ARIZONA

TITLE AGENCY

A brand in
black & white.

A connected visual identity, from the first impression to the next step.

TITLE AGENCY homepage, featuring monochrome architectural photography and the brand wordmark.
THE DIGITAL EXPRESSIONthetitleagency.com
September 2026 TITLE AGENCY brochure cover with monochrome architecture.
SEPTEMBER 2026 BROCHURE

01 / VISUAL SYSTEM

CONTRAST. FORM. HIERARCHY.

One identity.
Many ways to show up.

The combination mark, a monochrome palette and a clear typographic hierarchy form a consistent visual language.

TITLE AGENCY circular TA combination mark.
THE COMBINATION MARK

CURRENT WEBSITE TYPE SYSTEM

Aa
MontserratDISPLAY & HEADINGS
Aa
Source Sans 3BODY & READING
Aa
Source Code ProLABELS & DETAILS
01 / PAPER#FFFFFF
02 / PLAT GREY#F5F5F4
03 / QUIET#D8D8D8
04 / IRON#1E1F22
05 / SIGNATURE#000000

SELECTED LIVE WEBSITE COLORS & TYPOGRAPHYOCTOBER 2026

02 / PRINT

SEPTEMBER 2026 BROCHURE

Print, with
presence.

Architectural imagery introduces the brand. Inside, generous space and direct typography give the services room to be read.

03 / DIGITAL

THE EDUCATION CENTER

A clear path
to what’s next.

The website extends the identity into useful information, with audience-led navigation and practical closing resources.

thetitleagency.com / education
TITLE AGENCY Education Center navigation, including Arizona Closings, For Agents and Lenders, and FAQs.
thetitleagency.com / education / checklists
The checklist interface with audience filters and a buyer preparation checklist preview.
14

LIVE CHECKLIST
PREVIEWS

Reviewed 08 October 2026

A SHARED VISUAL LANGUAGE, FROM BRAND INTRODUCTION TO EVERYDAY RESOURCES.

04 / APPLICATIONS

EXISTING MOCKUP CONCEPTS

Beyond
the page.

A larger voice in the campaign creative. A smaller signature on everyday objects.

The identity is explored across a billboard concept and earlier merchandise mockups.

Existing billboard mockup with the message Your closing shouldn’t feel like a surprise.
BILLBOARD MOCKUPAUGUST 2026 CREATIVE
Earlier mockup concepts showing a branded notebook, shirt and cap.
EARLIER MERCHANDISE MOCKUPSFROM THE EARLIER BRAND GUIDELINES

05 / EVOLUTION

A CONSISTENT THROUGHLINE

Refining
the expression.

The architectural imagery and monochrome identity carry through to Sandy Saro’s business card. The front introduces the brand; the back keeps contact details clear.

Two sides of one brand expression.

Sandy Saro business card front with monochrome architecture and the TITLE AGENCY wordmark.
BUSINESS CARD · FRONTSANDY SARO
Sandy Saro business card back with her senior escrow officer and manager title and contact details on black.
BUSINESS CARD · BACKSANDY SARO

TITLE AGENCY

From first impression
to everyday detail.

CMYK / SELECTED WORKBrand strategy & creative direction: Elise Alonzo2026

The logo suite

the TITLE AGENCY combination mark, black
the TITLE AGENCY combination mark, white
Combination mark
TA brandmark icon, black
TA brandmark icon, white
Brandmark icon
the TITLE AGENCY wordmark, black
the TITLE AGENCY wordmark, white
Wordmark
TA lettermark, black
TA lettermark, white
Lettermark
TA lettermark with the TITLE AGENCY wordmark, white
Lettermark + wordmark
the TITLE AGENCY round emblem, black
the TITLE AGENCY round emblem, white
Emblem
the TITLE AGENCY round emblem with TA watermark, black
the TITLE AGENCY round emblem with TA watermark, white
Emblem — TA watermark
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