Marketing Consent (Email & SMS)

01 Our position on marketing

We market to people who asked us to. Not people who landed on our site once. Not people whose email we found in a database. Not people who didn't opt in. We follow CAN-SPAM, TCPA, and the spirit of those laws as well as the letter.

02 How we collect consent

• Filling out the newsletter signup form on cmykink.io.
• Checking a clear, separate opt-in box on a project intake or contact form.
• Asking us in person or over email and confirming in writing.

Consent is recorded: when, where, and what you agreed to receive. We keep that record while you're subscribed.

We do not use pre-checked boxes. You opt in by an affirmative action: typing in your email, checking a box, replying yes.

03 What you're signing up for

Right now, that means our newsletter: occasional emails from CMYK Ink with news from the studio, work we've shipped, things we're thinking about. Cadence: typically once or twice a month. Sometimes less.

Text messages: our contact form offers two separate, unchecked choices. Request texts cover confirmations, scheduling and project updates, with frequency depending on your request. Optional CMYK Ink promotional texts cover studio news, events, branding, design and print services, up to four messages per calendar month when the promotional program launches. Message and data rates may apply. Choosing either type is optional and is not a condition of submitting a request or purchasing. Promotional texting has not launched; the form records permission but does not send a signup text. Request consent never grants promotional consent. We record the selected purpose, phone number, exact disclosure, disclosure version, source and timestamp, and retain the record for 5 years. We do not share mobile numbers or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes. Providers processing messages on our behalf are limited to delivering and supporting the service.

We don't mix transactional and marketing on the same channel without saying so. A project status email is not a marketing message.

04 How to unsubscribe

Every marketing email includes an unsubscribe link in the footer. Click it. You're out within 10 business days at the outside (usually instantly).

For texts: reply STOP to stop messages from the sending number. Twilio handles recognized opt-out keywords. Its current HELP response provides unsubscribe instructions; for CMYK Ink support, email hello@cmykink.io. We do not treat START or UNSTOP as new written promotional consent.

You can also email hello@cmykink.io with the subject "Unsubscribe" and we'll remove you.

Unsubscribing from marketing email does not cancel necessary project email. A phone-number STOP blocks texts from that sending number, including request texts; contact us by email for project communication.

05 The 18-month rule

If you've been on the list for 18 months without opening anything, we send one re-permission email asking if you still want to be subscribed. If you say no or don't respond, we remove you.

06 What we don't do

• We don't buy or rent email lists.
• We don't scrape emails from LinkedIn, websites, or business cards we collected without explicit consent.
• We don't share our list with third parties for their marketing.
• We don't send marketing to anyone who unsubscribed, ever (unless they re-subscribe themselves).
• We don't cold-text. SMS marketing is opt-in only.

07 Compliance

We comply with CAN-SPAM (US), TCPA (US), and state-level consumer protection laws (particularly California, Colorado, Virginia). GDPR (EU) and CASL (Canada) apply if we add subscribers in those jurisdictions; we follow them where applicable.

08 The platform we use

Our marketing emails are sent through the Lovable-integrated email system. The platform stores your email, your subscription status, your engagement history (whether you open or click), and any preferences you set. It honors the unsubscribe and suppression rules described above.

09 Updates to this policy

If our marketing practices change, different cadence, different content, new channels, we update this page. Material changes are flagged in the next email you receive, with a fresh option to opt out.