Four plates.
Six steps.
Every job goes through the same press. Cyan, magenta, yellow, key — four passes that stack in register. Underneath the metaphor is a method with six honest steps. Here's what happens after you hire us.
Four plates · one impression
Six steps.
One method.
Every project we run — brand, campaign, print, platform — moves through these six. In this order. Every time. So you always know where you are and what happens next.
- 01Discover
Understand the business, the people, and the impossible they're trying to overcome.
We start with honest conversation. What you're selling, who you're selling it to, what's already been tried, and where it broke. No assumptions. No templates. Just questions until the real problem shows up.
- Kickoff call
- Stakeholder reads
- Audit & inventory
- Constraints, not wishes
Step 01 of 0601 - 02Distill
Strip away the noise until only the truth remains.
Most briefs come in with fifty priorities. We cut them to three. What must this do, who must it move, and what's the one sentence someone should be able to say back to us when we're done.
- Insight synthesis
- Positioning statement
- Priority triage
- One-line north star
Step 02 of 0602 - 03Imagine
Explore what's possible without accepting artificial limitations.
Ten bad ideas so the right one has somewhere to stand. Concepts on paper, in Figma, in the press room. You see real options — not three variations of the same safe move.
- Concept sprints
- Mood & reference
- Type & color tests
- Direction lock
Step 03 of 0603 - 04Build
Design, write, develop, print, automate, create.
Whatever the work needs, we bring it in-house or bring the right person to the table. Production-aware from the first pixel — what you approve is what ships.
- Identity & systems
- Copy & content
- Production files
- Hand-off docs
Step 04 of 0604 - 05Ink
Launch it into the real world.
We run our own ink. We push the campaign. We babysit launch day and answer the 9pm text. When it goes live, we're in the room — not on a call queue.
- Press run
- Launch orchestration
- Rollout comms
- Day-one support
Step 05 of 0605 - 06Evolve
Measure, improve, repeat.
The work isn't done when it ships. We watch what happened, tell you honestly, and use it to make the next round sharper. Relationships beat retainers.
- Post-mortem
- Metrics review
- Iteration plan
- Next batch on press
Step 06 of 0606
Enter the
press room.
Every project on this page started with a first conversation. Yours is the next one. Tell us what you're trying to make — we'll take it from Discover.